July 8, 2024
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AIDA represents the next generation of self-care solutions, utilising AI which has been built using millions of telecommunications data inputs. It is tailor-made to help subscribers overcome their connectivity problems, without the need to contact their service provider. They can troubleshoot and resolve network issues independently, significantly reducing the need for traditional customer support channels.
AIDA is designed to reside on end subscriber devices, with a powerful backend platform, SmartTools, to manage and enrich the data. It can be deployed as a standalone application for iOS and Android, integrated into an existing application and/or integrated into the network operator’s website, chat bots or a call centre IVR.

May 6, 2026
Metricell is proud to have won our fourth Enterprise Award, following previous Queen’s Awards for Enterprise in 2012, 2016 and 2020 — and our first King’s Award.

January 13, 2026
We want to help our users maximise their experience with the SmartTools platform. This series is designed to introduce you to some of the fantastic features within SmartTools, whether you're already familiar with the platform or not.

August 28, 2025
While the promise of AI is widely acknowledged, many telecom operators are not yet in a position to implement these tools at scale. The reality is that without the right foundations AI initiatives are likely to underperform.